There are multiple gurus out that who are much better at articulating this – below are some resources that I found interesting to watch/read as I pulled my ideas together.

(WARNING: There may be a few ads on the YouTube videos.)

Simon Sinek – Start with WHY (approx. 10 mins)

Simon Sinek talks about a company’s WHY and the golden circle –‘most companies know WHAT they do, a lot of companies know HOW they do it, not many companies know WHY they do it’.

Click here to watch the video

Simon Sinek and Zappos CEO Tony Hsieh – Talking Company Culture (approx. 20mins)

An interesting chat between Simon Sinek and Tony Hsieh talking about Zappos culture and how it aligns to Tony’s personal WHY.

Click here to watch the video

Simon Sinek – If you don’t understand people, you don’t understand business (approx. 30mins)

Simon Sinek talks about how to build teams and a business based not just based on skills and experience, but based on what you believe, on common values and goals.

Click here to watch the video

TED Talk from Simon Sinek – How great leaders inspire action (approx. 20mins)

Simon Sinek talks about how the golden circle is used by great leaders to inspire action.

Click here to watch the video

Harvard Business Review Article – How to Discover Your Company’s DNA (approx. 10mins)

An in-depth article intellectually exploring a business’ DNA.

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